Writer -> London -> Toronto -> Atlanta -> London. 10+ Years in B2B + B2C.

Hello

My name’s Dan - nice to meet you.

‘Everyone has an opinion’ is a phrase you often hear in a negative light.

But if you ask me, an opinion, expressed clearly and deliberately, is about as powerful a weapon as you can get.

I’ve spent my career working across advertising, tech and big-C commercial industries, helping people to articulate their opinions in a voice that rings true.

Whether in-house, agency or independent - I’m here to help you get your thoughts in order so that they can truly sing.

Let’s make some magic.

Who Am I?

I’m a multi-disciplined writer comfortable in all mediums - from headlines to bylines - from print to digital. I’m happiest when translating complex ideas into clear prose. The sharper the copy, the quicker the win. I’ve done agency and I’ve done in-house - whatever your roof looks like, I’m comfortable with it.

FYI

If you work for a good cause, or are trying to get one going - don’t hesitate to reach out - I’m happy to talk shop and support you if, when and however I can (low/no fee). Just email dan@danwrites.me with GOOD in the subject line or feel free to connect via LI.

No matter the season, I’m here to help you bring your story to life.

Drop me a line

01

Web

  • Spearheaded the digital creative team that delivered assets for WiFi Max - the UK’s first high-speed digital guarantee.

    WiFi Max

  • Led the copywriting for the re-design of the TruRating website working with founders and marketing teams.

    trurating.com

  • Delivered branding work and consulting on new look for kevin.eu - a challenger fintech looking to displace dominant card networks (Mastercard/Visa).

    Brand Launch Page

 

02

Words

  • Atlanta’s finest interactive communications company - I’ve worked with the Vehicle Media team to deliver thought leadership across a wide variety of areas, both client and in-house.

    Long Terms Costs of Short Term Thinking - Artificial Intelligence

  • Supported pioneering augmented reality gaming company SWG in run up to their launch of Celeros platform.

    Introducing Play2Impact

  • Worked with TruRating CEO extraordinaire Georgina Nelson on a number of thought leadership pieces across a variety of retail publications.

    GreenBook

 

03

Brand

  • Joined Head of Brand to deliver a full set of creative brand assets in support of kevin.’s new launch to ‘Build a World of Payment Possibilities’.

    Info on request.

  • In tangent with Universal Music and MOFILM launched the ‘Hurtwood Prize for Young Filmmakers’ - a competition encouraging young filmmakers to shoot music videos and win a chance to gain industry support and tuition.

    Hurtwood Prize

  • In partnership with Vehicle Media delivered a full content and competitive positioning strategy for Wren Solutions - a solution provider for some of the largest retailers in the US.

    More info on request.

 

04

Creative

  • Creative consultant for Smirnoff campaign supporting homegrown creativity:

    The Doodle Bar

  • Creative and scripting consultant for Mizuno Athletics campaign in support of domestic softball leagues around the United States.

    Mizuno Knights

  • Creative consultant and script supervisor for Shell Brazil’s Centenary Anniversary campaign - five short films produced as part of content, winning entry below.

    Três Gerações

 

05

Reports

  • An examination of changing customer behaviours in the light of post-COVID conditions - early 2020.

    Read the Report

  • 40,000 retail customers on the state of self-checkout in 2023

    Read the Report

  • 180,000+ consumers responded to TruRating’s survey on the impact of COVID-19 on long term customer loyalty among retailers and brands.

    Read the Report

Kind words.

  • “Dan has a writer's eye for detail and a listener's ear for tone of voice - a rare combination."

    Georgina Nelson, CEO & Founder, TruRating

  • “Dan does what the good writers do best, he makes the complex feel simple and engaging."

    Paul Brandon, Principle, Vehicle Media

  • "A smart and strategically orientated creative - writing with thinking behind it."

    David Alberts, Co-Founder & Chief Vision Officer, BeenThereDoneThat

Talk to me.

Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story can make all the difference. If you’d like some help bringing yours’ to life - I’d love to hear from you.

 

Friends in High Places

I’ve been lucky enough to work with some amazing organizations - a selection of which you’ll find below.