Writer -> London -> Toronto -> Atlanta -> London. 10+ Years in B2B + B2C.
Hello
My name’s Dan - nice to meet you.
‘Everyone has an opinion’ is a phrase you often hear in a negative light.
But if you ask me, an opinion, expressed clearly and deliberately, is about as powerful a weapon as you can get.
I’ve spent my career working across advertising, tech and big-C commercial industries, helping people to articulate their opinions in a voice that rings true.
Whether in-house, agency or independent - I’m here to help you get your thoughts in order so that they can truly sing.
Let’s make some magic.
Who Am I?
I’m a multi-disciplined writer comfortable in all mediums - from headlines to bylines - from print to digital. I’m happiest when translating complex ideas into clear prose. The sharper the copy, the quicker the win. I’ve done agency and I’ve done in-house - whatever your roof looks like, I’m comfortable with it.
FYI
If you work for a good cause, or are trying to get one going - don’t hesitate to reach out - I’m happy to talk shop and support you if, when and however I can (low/no fee). Just email dan@danwrites.me with GOOD in the subject line or feel free to connect via LI.
No matter the season, I’m here to help you bring your story to life.
01
Web
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Spearheaded the digital creative team that delivered assets for WiFi Max - the UK’s first high-speed digital guarantee.
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Led the copywriting for the re-design of the TruRating website working with founders and marketing teams.
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Delivered branding work and consulting on new look for kevin.eu - a challenger fintech looking to displace dominant card networks (Mastercard/Visa).
02
Words
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Atlanta’s finest interactive communications company - I’ve worked with the Vehicle Media team to deliver thought leadership across a wide variety of areas, both client and in-house.
Long Terms Costs of Short Term Thinking - Artificial Intelligence
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Supported pioneering augmented reality gaming company SWG in run up to their launch of Celeros platform.
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Worked with TruRating CEO extraordinaire Georgina Nelson on a number of thought leadership pieces across a variety of retail publications.
03
Brand
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Joined Head of Brand to deliver a full set of creative brand assets in support of kevin.’s new launch to ‘Build a World of Payment Possibilities’.
Info on request.
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In tangent with Universal Music and MOFILM launched the ‘Hurtwood Prize for Young Filmmakers’ - a competition encouraging young filmmakers to shoot music videos and win a chance to gain industry support and tuition.
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In partnership with Vehicle Media delivered a full content and competitive positioning strategy for Wren Solutions - a solution provider for some of the largest retailers in the US.
More info on request.
04
Creative
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Creative consultant for Smirnoff campaign supporting homegrown creativity:
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Creative and scripting consultant for Mizuno Athletics campaign in support of domestic softball leagues around the United States.
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Creative consultant and script supervisor for Shell Brazil’s Centenary Anniversary campaign - five short films produced as part of content, winning entry below.
Três Gerações
05
Reports
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An examination of changing customer behaviours in the light of post-COVID conditions - early 2020.
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40,000 retail customers on the state of self-checkout in 2023
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180,000+ consumers responded to TruRating’s survey on the impact of COVID-19 on long term customer loyalty among retailers and brands.
Kind words.
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“Dan has a writer's eye for detail and a listener's ear for tone of voice - a rare combination."
Georgina Nelson, CEO & Founder, TruRating
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“Dan does what the good writers do best, he makes the complex feel simple and engaging."
Paul Brandon, Principle, Vehicle Media
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"A smart and strategically orientated creative - writing with thinking behind it."
David Alberts, Co-Founder & Chief Vision Officer, BeenThereDoneThat
Talk to me.
Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story can make all the difference. If you’d like some help bringing yours’ to life - I’d love to hear from you.
Friends in High Places
I’ve been lucky enough to work with some amazing organizations - a selection of which you’ll find below.
